Before I built a multimillion-dollar Shopify brand...
 I was bartending.
Working long nights.
Chasing tips.
Trying to build something real on the side.
I didnât have outside funding.
I didnât have a team.
I didnât have a viral product.
But I did have a store.
And I kept seeing the same thing happenâŚ
Traffic was coming in, thousands of people visiting the site every day, but barely anyone was converting.
Most store owners just keep buying more traffic.
But I didnât want to burn cash.
So I went deep on conversions.
Thatâs when I started experimenting with pop-ups.
Not the annoying kind.
Real offers.Â
Strategic placement.Â
A reason to act.
My first attempts? Pretty bad.
But I kept tweaking. Testing. Watching heatmaps. Rewriting hooks.
Eventually, I cracked the code:
A smarter pop-up system that quietly captured 100,170 leads, and generated $2,260,000 in tracked revenue.
And hereâs the wild part...
That same Trigger-to-Cash⢠system is still running today, and itâs the first thing I install any time I launch a new Shopify store.